2020 PRIUS LAUNCH
To launch the 2020 Prius to a somewhat Prius-averse audience, we just told them how amazingly unbelievable this new Prius was. And whaddya know, it worked.
New York Festivals
Finalist / Creative Effectiveness
2020 PRIUS LAUNCH
To launch the 2020 Prius to a somewhat Prius-averse audience, we just told them how amazingly unbelievable this new Prius was. And whaddya know, it worked.
New York Festivals
Finalist / Creative Effectiveness