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"Two years after graduating, your student work is obsolete!"
—Professor Geoff McGann, eight years ago

 
 

SWEET’N LOW

With so many sugar packets to choose from, we needed to get Sweet’N Low in peoples’ hands. So we made these fun conversation starters.

 
 
 

HAIR CUTTERY

For Hair Cuttery, we wanted to tell the truth about hair—the whole truth.

 
 
 

NEOSPORIN

Everybody already knows Neosporin heals cuts fast, so we took a different approach. We just reminded people of how annoying some of those cuts can be.

Hover over the image to read copy, or click it. That works, too.

COPY:
Oh. My. God. This is gonna leave a mark. Should we call a doctor? What if I get gangrene? The surgeons would saw your hand off! They’d throw it in the incinerator. Where all the other ones go. You wouldn’t be able to tell which hand is yours. Shit, this could be bad. What if I already have gangrene? I think I’m rotting. I’m turning yellow. I can’t feel myself anymore. Is this how it starts?